Refereum
Refereum's solution allows remove marketing intermediary by directly rewarding of influencers and gamers for "buzzing" and active using of games.
Refereum's solution allows remove marketing intermediary by directly rewarding of influencers and gamers for "buzzing" and active using of games.
Project details
Incorporation status
Refereum, Inc., a Delaware C-Corporation issuing the Tokens
Stage
Award.Network platform prototype",
Token description
ICO date:
12.02.2018 - 12.03.2018
Platform:
Ethereum
Role of token:
The token of RFR is used for fee of infleuncers on the Award.Network platform, for stimulation of gamers and in-game purchases
Token price:
$0,0085-$0,01
  • The first two days of sale - $0,0085
  • From the 2nd on the 5th - $0,0088
  • From the 5th on the 10th - $0,0090
  • From the 10th on the 20th - $0,0095
  • From the 20th on the 30th - $0,01
Sum of tokens:
5 000 000 000 for the amount of 50 000 000$
Blockchain:
ERC20
Consensus
method:
N/A
Escrow agent:
N/A
Accepted currencies ICO:
BTC , ETH
Bounty camping:
15% - Bitcointalk Signature; 15% - transfers to Bitcointalk; 10% - the forums devoted to games; 8% of Facebook likes; 8% - Twitter followers; 9% support on the website Refereum; 35% - exclusive support.
Token distribution date
No data
Markets
TBD
Token distribution:
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Investment attractiveness
Market
By Newzoo estimates, in 2017 revenue of the industry of eSports will make $696 of M, having exceeded an indicator of 2016 for 41,3%; all industry is estimated at $1,3 billion; $1,1 billion in 2016. The largest channels – sponsor's contracts and advertizing. By 2020 the size of revenue will be nearly $1,5 billion; CAGR 2015-2020 – 35,6%. Sponsor's contracts ($655 of M) and advertizing ($224 of M), and the most fast-growing – the rights for media (growth from $95 of M in 2017 up to $340 of M in 2020) will also remain the largest channels. Following the results of 2017, the audience of eSports will make 386 million people of whom 191 million are fans (by 2020 their number will increase by 50% - to 286 million), at the same time, active players only 58,4M (49,8M following the results of 2016). In the USA and Canada, in age groups "up to 35 years", the popularity of eSports is comparable to the popularity of hockey. In April, 2017 more than 200 million hours have been spent for viewing of video connected with top-5 games on Twitch. 71% of all audience of eSports fall in three most popular games according to the rating of Twitch: LoL – 32%, CS Go – 26%, DOTA of 2 - 13%. In the report of Kleiner Perkins "Internet Trends of 2017" is specified that about 2,6 billion people each three months start a game (on any device) at least once. According to mediakix estimates, turnover of the influencer "marketing" market by the end of 2020 will make from $5 to $10 billion.
Product
Refereum represents the platform for direct interaction of developers of games and influencers, thereby solving a problem of inefficient advertizing campaigns and increasing marketing ROI developers. Game studios introduce several lines of the Refereum code (thanks to integration with Unity) in the created games thanks to what tokens of Refereum can be used as vnutrigrovy means of payment, but also allows to place a game on the influencers-platform. Infleuncers which have decided to work with Refereum can choose pleasant to them a task from game studio and receive payment in Refereum tokens for each user who has established a game who, in turn, also earns a reward of Refereum tokens for certain actions in a game. Start of the main functionality of Award.Network is planned for Q2 2018.
Team
Main persons of the Refereum project: • Dylan Jones – the CEO; more than seven years of experience in the game industry, four of which tAlistair Doulin – CTO was engaged in design of games; more than twenty years is engaged in programming and development of IT-systems, since 2010 tSloane Earl – Business Development is the CTO developer of the games Bane Games ; more than eight years of experience in the game industry, four of which have fallen on the developer of the games Concept Art House where it was engaged in sales, and tNick Klingensmith – Tools Developer enters Advisory now; more than thirteen years of experience in the game industry as the developer programmer; since 2012 the co-founder of studio of development Simbryo • Oleksii Matiiasevych – the smart-contracts developer; now Smart Contracts Engineer in Ambisafe, worked in Tether before
Model
he business model of Refereum is based on use of a platform token and interest of all three parties concerned – developers of games, influencers and players. Developers introduce Refereum plug-in in the game or a product and establish concrete criteria of how to unblock tokens of Refereum and to receive them as remuneration; also they can adjust Refereum tokens for use as means of payment in the game or a product, using the same plug-in. In the current business model, influencers ordinary players – tokens of Refereum which they then can resell or use for in-game purchases are rewarded also, as well as.
Finance
Refereum will produce 50 million tokens, with a par value of $1 everyone of which 25 million will be sold during ICO. After full start of the platform, only tokens of Refereum will be applied to all forms of calculations and only developers of games will be able to buy them not only at the exchange, but also for fiat currencies.