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Gaming

Ultra

Ultra - tokenized game content distribution platform

Rating: 3.2

Official contacts
Location: N/A
Web-resources:   Whitepaper Website
Social networks:
Product source tracking: N/A
Details Description Risks Full analysis Team

Detailed review

Stage of product development
No prototype publicly available
Roadmap
September, 2019
Mainnet, Open Beta
December, 2019
Core release
March, 2020
3-rd party services toolkit, Mobile Beta
Token description
ICO date
16.07.2019 - 17.07.2019
Token price
N/A
Platform
Bitfinex
Hard cap
5000000
Capitalization of token pool
5000000
Blockchain
EOS
Token distribution date
N/A
Consensus method
PoS
Escrow
Bitfinex
ICO currencies
USD , BTC
Bounty camping
N/A
Markets
N/A
Token functions
Means of payment
Tokens distribution
Partners / Advisors (5.0%)
Core team (18.0%)
Company Reserve (10.0%)
Growth (15.0%)
Content Acquisition (19.0%)
Private sale (10.0%)
IEO (10.0%)
Exchange (12.0%)
Marketing (1.0%)
Risks
MARKET

- Partnerships are not so strong as it is called in promo materials

- Blockchain gaming project traditionally have bad results and are unnoticed by the market

- Strong monopoly competitors with a significant influence

PRODUCT

- Current results of the development cannot be proved

- The platform does not offer enough to users to switch from competitors like Steam

BUSINESS MODEL

- Token functions do not have anything fundamentally unique, so it is likely to be useless for users

- Blockchain in the ecosystem is the rudiment

FINANCES

- Unclear information about private sale discounts and lock-ups

-

TEAM

- The too large team that may cause significant cashburn

Full analysis
Market

The team is right stating that the market is close to being a monopoly - large companies like Valve, Sony, MIcrosoft, it means that the margins and profits are skewed to key game distributors leaving game producers and consumers with less economic rent. Although the market is large (around 140B USD), it is quite tough for new market players - both with blockchain on the backbone and with the traditional technological stack. As an example, blockchain platforms for the gaming industry were one of the most popular types of projects in 2017 and 2018, according to ICORating's statistics. By the way, no project became popular and faced up to significant attention from users.

Product

According to the team, the protocol uses blockchain technology to allow anyone to build and operate their own game distribution platform or virtual goods trading service. The networks will be placed on the EOS (EOSIO blockchain) - that appears to be a relevant solution for the platform with many microtransactions.

Developers receive 50% higher income from sales and all the transaction (including tokenized digital goods) are transparent in terms with the minimum fees and lock up periods. For players, the platform may generate new source of income (beta tests paid in token) and some features like tournaments, game resale, betting.

Business model

The project will conduct IEO on Binfinex (Tokinex). Token price will be 0.05 USD per token. The cap for an investor is 2K USD.
The project raises 5M USD with the total cap valuation of 50M USD. One must note that Bitfinex tokensale requires strict KYC, so it is better to be prepared for the tokensale beforehand.

It is expected that only about 30% of the token supply will be unlocked to the end of 2019 thanks to unlocking of private sale investors and exchanges.

There is an option to receive an allocation of 20K USD, but with accepting 3 month period lock-up.
Private sale price is not disclosed, but the the team promises to announce

Finances

The project will conduct IEO on Binfinex (Tokinex). Token price will be 0.05 USD per token. The cap for an investor is 2K USD.
The project raises 5M USD with the total cap valuation of 50M USD. One must note that Bitfinex tokensale requires strict KYC, so it is better to be prepared for the tokensale beforehand.

It is expected that only about 30% of the token supply will be unlocked to the end of 2019 thanks to unlocking of private sale investors and exchanges.

There is an option to receive an allocation of 20K USD, but with accepting 3 month period lock-up.
Private sale price is not disclosed, but the team promises to announce it before the IEO start date.
Bitfinex (IEO provider) is an investor in Ultra.

Team

The team includes about 30 members, sone of them are alumni from Google YouTube, Apple, Dell, Ubisoft, Microsoft.

David Hanson (Co-founder) - 18 years of founding different companies, was CEO in Xiaobawang ( a 100+ million USD game console project).

Nicolas Gilot (Co-founder) - CSO in Xiaobawang, was engaged in monetization strategy for some well-known games.

Mike Dunn (CTO) - former CTO of Dell and Time Warner

Lee O'Donovan (CMO) - Former SVP Marketing and Strategy at Google, launched YouTube across 18 countries. Biz Dev in Vodafone and BBC.

It also must be noted that the blockchain projects from the gaming industry traditionally have strong teams with the relevant background. Unfortunately, it does not contribute to significant steps on the market - projects participate in conferences with major players, develop their platforms, but no platform has reached significant results even with strong market expertise and advisors.

Also, Bitfinex indicates that Ultra executive team have generated proceeds of over 4.3 billion USD in exit value from over 30 successful company sales in both Asia and the West.

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