logo
Marketplace

Ubex

UBEX is a decentralized advertising exchange, operating on the basis of neural networks with the use of blockchain and smart contracts. There will be two main sections in the platform: service for advertisers and service for publishers. Advertisers can set up and run an ad campaign. Publishers can quickly and conveniently connect their advertising slot to the Ubex advertising platform.

Rating: 3.2

Official contacts
Location: N/A
Web-resources:   Whitepaper Website
Social networks: N/A
Product source tracking: https://github.com/ubex-ai
Details Description Risks Full analysis Team

Detailed review

Stage of product development
The GitHub activity of the project started at the end of February 2018. The last GitHub commit was made 10 days ago. The Alpha version of the platform is now available with limited functionality. It is now possible to pass KYC and to check demo account balance. Other functions are not yet available to test. The development of the exchange smart contract prototype for the storage of basic information started in April 2018. Beta version of the platform is planned in January 2019.


Token description
ICO date
21.05.2018 - 30.08.2018
Token price
May 21- May 27: 20% Bonus
May 28 - June 3: 18% Bonus
June 4 - June 10: 16% Bonus
June 11 - June 17: 14% Bonus
June 18 - June 24: 12% Bonus
June 25 - July 1: 10% Bonus
July 2 - July 8: 8% Bonus
July 9 - July 15: 6% Bonus
July 16 - July 22: 4% Bonus
July 23 - July 29: 2% Bonus
July 30 - August 13: 0% Bonus
Platform
Ethereum
Hard cap
6000000
Soft cap
2200000
Capitalization of token pool
18300000
Blockchain
Ethereum
Token distribution date
N/A
Consensus method
Proof of Work
Escrow
N/A
ICO currencies
ETH , BTC
Bounty camping
https://bounty.ubex.com/
Markets
N/A
Token functions
UBEX is a payment token, that is used as a medium of exchange between advertisers and publishers within the UBEX system.
Tokens distribution
Community Sale (72.0%)
Reserve (10.0%)
Team & Advisors (1 Year Lock-up) (15.0%)
Bounty (1 Month Lock-up) (3.0%)
Risks
MARKET

Except BAT, all other digital advertising blockchain platforms did not gain popularity and have ROI<1

PRODUCT

The product development started only in February 2018. Beta version is only expected in January 2019.

BUSINESS MODEL

Now it is only a little information given on the expected fee size. The unit economy is now unclear.

FINANCES

Maximum transaction volume during the token sale is not set. There is no information about the use of proceeds. The team will give up to 20% bonus for public sale investors but does not lockup the bonus.

TEAM

There are just 5 developers in the team of 33 members. No neural networks experience. There are no experts in digital advertising within the team. The developers are located in 4 different time zones. They reside in Belgorod, Altai Region, Moldova, and London. The experience of 4 out of 5 developers prior to joining Ubex is unclear. Some of the team members do not claim Ubex as a workplace on LinkedIn.

Full analysis
Market

Ubex aims to enter the market of digital advertising. The global digital advertising market is estimated around 270B USD and grows by ~7% annually, according to Statista. According to the forecasts of Dentsu Aegis, the share of internet advertising can exceed 50% of the total advertising market in 2018 in countries such as Australia, New Zealand, China, Norway, Denmark, Sweden, the Netherlands and the United Kingdom. Ubex has several competitors in blockchain sphere of digital advertising platforms. There are several digital advertising decentralized platforms that are similar to Ubex: Basic Attention Token - BAT (Market cap of ~$280M), AdToken (Market Cap of ~$18M), Adbank (~$7.3M, ROI 0.33x in USD). Thus, except BAT, all the rest digital advertising blockchain platforms did not gain popularity and have ROI less than 1.

Product

The GitHub activity of the project started at the end of February 2018. The last GitHub commit was made 10 days ago. The Alpha version of the platform is now available with limited functionality. It is now possible to pass KYC and to check demo account balance. Other functions are not yet available to test. The development of the exchange smart contract prototype for the storage of basic information started in April 2018. Beta version of the platform is planned in January 2019. There will be two main sections in the platform: service for advertisers and service for publishers. Advertisers can set up and run an ad campaign. Publishers can quickly and conveniently connect their advertising slot to the Ubex advertising platform and start earning as soon as the tracking add-on accumulates enough data about site traffic for further analysis by the neural networks. With the help of smart contracts on the blockchain, Ubex aims to make a transition to the COST PER ACTION model of payment, eliminating fraud and the need for clicks.

Business model

Ubex will charge fees for access to the platform both from advertisers and publishers. Now it is only little information given on the expected fee size. The unit economy is now unclear.

Finances

The team aims to raise 24K ETH by selling 72% of the tokens which is ~$13,3M. This is why the company valuation will be equal to ~$18.3M. Basic Attention Token (BAT) raised $35M during ICO in June 2017. AdToken raised $10M in June 2017. AdBank raised $14M in January 2018. When compared with competitors, the amount of raised funds and post-ICO valuation looks reasonable. There is no information about the use of proceeds. All tokens unsold during the Token Sale will be burned. The team and the advisors have their tokens locked for a period of 12 months. The team will give up to 20% bonus for public sale investors but does not lockup the bonus. During the Token Sale, the minimum transaction limit is set to 0.01 ETH or equivalent. The maximum transaction volume could only be limited by hitting the hard cap.

Team

The team consists of 33 employees. However, the majority of them are community or country managers, and there are only 5 software developers. The developers are located in 4 different time zones. They reside in Belgorod, Altai Region, Moldova, and London. The experience of 4 out of 5 developers prior to joining Ubex is unclear. The experience of the most team members is only partially related to the product development. The CEO and co-founder - Artem Chestnov - previously worked at LAtoken(Roi since ICO - 0.38x), L'oreal, Anheuser-Busch InBev. The second co-founder has experience in legal advisory.

Social networks
© ICO Scoring - ICO Analytical platform backed by investors and financial experts. All rights reserved 2018