Retainly - a project that creates loyalty programs and solutions for digital marketing based on Blockchain technology
Retainly - a project that creates loyalty programs and solutions for digital marketing based on Blockchain technology
Project details
Incorporation status
Retainly Technologies LLP; Radha Madhav Complex, Madhapur, Hyderabad, India / 5457 Banfield Dr, Sacramento, CA 95835, United States
Available project code
End-product - part of the functional is ready, the remaining will be presented within six months
Token description
ICO date:
07.12.2017 - 15.01.2018
Role of token:
Collie automatically tracks events with reference to each customer and allocates reward points. These reward points are then associated with the RETN coin that can be exchanged for cash or traded for ETH and BTC
Token price:
Pre-sale: $0,15-0,25
  • First week - $0,15
  • Second week - $0,17
  • Third week -$0,2
  • Then - $0,25
Sum of tokens:
800 000 000 единиц
Maximum cap:
200 000 000
Escrow agent:
Accepted currencies ICO:
Bounty camping:
Facebook, Twitter, Bitcointalk, etc.
Token distribution date
No data
Token distribution:
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Investment attractiveness
According to MarketsandMarkets forecasts, size of the global market of software for marketing automation will increase from $3.65 billion in 2014 to $5.5 billion in 2019 (CAGR - 8.55%). In terms of geographical distribution, North America will remain the largest region, while Latin America will show the highest growth rates. The same agency has estimated amount of loyalty management market - at the end of 2016 it amounted $1.68 billion, with projection that by 2021 this figure will reach $ 4.59 billion (CAGR 2016-2021 22.2%). PRnewswire provides similar data about size of the global market of software for marketing automation, predicting that by 2023 it will reach $ 6.93 billion (CAGR - 8.5%). The Access Development portal aggregates data about loyalty segment; some figures from its site: • 81% of buyers stay loyal to the brand in case they can learn about promotions themselves if it’s necessary, and the brand does not constantly send intrusive notifications • 51% of buyers remain loyal to the brand in case they can directly choose channel to communicate • 71% of buyers would use loyalty programs more often if all transactions were conducted through a smartphone, without the need for a plastic card • 71% of consumers use loyalty programs for discounts on every purchase; 63% - for free goods • The largest sector for loyalty management is retail - the number of participants in various loyalty programs exceeds 1.6 billion.
The goal of Retainly’s launch was to create solutions that cover the whole ecosystem of digital marketing: from generation of leads and increase in conversion ending increase loyalty and retention of customers. Retainly uses its proprietary machine learning technology to predict user’s behavior. The AI algorithm automatically assigns a dynamic grade based on the client's behavior and his interaction with the company. Also, AI-solution created by the company is used in its two main products: Virus - a platform for viral marketing - and Collie - a platform for creating and managing loyalty programs. The loyalty program from Collie can be easily deployed, because it works on the principle of plug&play; one more advantage is flexibility - customers can create their own events and customize individual rewards in each of them. Collie automatically tracks behavior of each user, who participating in this event, and distributes the points for reward.
Main faces of Retainly’s team: • Palash Bagchi - CEO/founder; more than 11 years of experience in senior positions in Infrasoft (engaged in business development), Oracle (led sales), IBM (provided interaction with major clients) and STPL Global (Director and Member of the Board); • Rajesh Pandurangan - Solution Architect; before Retainly for 13 years engaged in development in STPL Global; • Soujanya Kurelly - Marketing Manager; more than 4 years working in sales/marketing - in SleepCare and STPL Global; • Avinash Animalla - software developer; more than 3 years engaged in development; worked at Jayeesha Software and STPL Global.
Retainly platform for marketing automation was launched in May 2017 with first 320 customers signed in April. After signing 150 agreements in May, the platform grows by 72% MoM and 250 new customers join it every month. Retainly indicates 4 revenue channels (in order of decreasing share): commission/fee for using of tokens, subscription model, consulting services and corporate license. Target audience/prospective clients for Retainly: • SaaS-oriented companies - Intuit, Adobe, Slack; • fintech-services - Coinbase, Bitpay, PayPal, Stripe; • media publishers - Forbes, TNW, Inc; • eCommerce - eBay, Etsy; • marketplaces - Alibaba, TradeKey, Doba; • career/job portals - Indeed, Glassdoor, LinkedIn; • social networks - Facebook, Instagram, Twitter; • online communities - Stackoverflow, Github, Codeproject; • market leaders - Airbnb, Yandex, Google.
By the end of first fiscal year - March 31, 2018 -, Retainly's revenue will be $12M, with a margin of 22%. In subsequent periods, Retainly will grow by more than 200% YoY, while maintaining a high level of margin. The company needs $50M to implement the marketing strategy, hiring new employees and maintaining operational activities.