Playkey is a cloud-based and potentially decentralized gaming platform that allows gamers to play the most advanced games on weak PCs and Macs by using video streaming technology and currently working successfully in EMEA and CIS countries.
Playkey is a cloud-based and potentially decentralized gaming platform that allows gamers to play the most advanced games on weak PCs and Macs by using video streaming technology and currently working successfully in EMEA and CIS countries.
Project details
Incorporation status
Available project code
Today the main service provided by Playkey is remote gaming which has been on the market for 2 years and continues to bring new users to the project (1,500,000 visits and 7,500,000 gaming sessions per month), the project infrastructure includes 120 servers, the geography of the presence includes countries not only CIS, but also European ones.Thus, we have a ready and market-successful product for our niche, which needs to be scaled both within existing markets and beyond.The Playkey Ecosystem Solution has been conceptually worked out with proper detailization, however, it is still far from practical implementation - the blockchain-technology as its basis will at the best be implemented within six months after the ICO.
Token description
ICO date:
01.11.2017 - 30.11.2017
Role of token:
The PKT token released by Playkey is a utility ERC-20 token standard that plays the role of an alternative intraservice currency - they can be paid for games on the Playkey service, in the long term, the possession of it can enable them to participate in the revenues of individual servers when they are realized at special auctions, and the token owner can also count on service bonuses.
Token price:
The basic token price around which all the discounts are built up is 1 PKT = 0.004 ETH.The campaign itself consists of 2 parts: Pre Sale and ICO, each of which has its own system of participants encouraging." Pre Sale (the limit of the whole stage is 18 million . PKT) - discounts depending on the individual transaction volume:
  • 60-150 ETH: 25% => the actual price: 1 PKT = 0.0032 ETH
  • 151-500 ETH: 30% => the actual price: 1 PKT = 0.003 ETH
  • 501+ ETH: 35% => the actual price: 1 PKT = 0.002963 ETH
Sum of tokens:
100 000 000 единиц
Maximum cap:
116 656 000
Escrow agent:
Accepted currencies ICO:
Bounty camping:
1.5% of the total number of tokens are allocated for the bounty campaign.
Token distribution date
No data
Cryptopia , Evercoin & Coinexchange
Token distribution:
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Investment attractiveness
According to the Newzoo report, the aggregate volume of the global game market in 2017 will be about 109 billion USD and by 2020 it will probably grow to the level of 128.5 billion USD, thus demonstrating,for the next three years, the CAGR of 5, 7%. However, the company target is the market for computer games, as for the consoles users, the solutions of cloud game services like Playkey are irrelevant because the consoles do not need a permanent components upgrade, since the games on them go out adapted for their technical characteristics. The last one, according to the forecast, will decrease by 600 million USD from 25.047 billion USD in 2017 to 24.4 billion USD in 2020. Taking into account that online PC gamers, which make up about 70% of the market in question, are also not interested in video games streaming, the lower limit of the estimated volume of the target market (TAM, total addressable market) for Playkey is about 7.5 billion USD, because the number of potential customers can include the lovers of online modes in offline projects for PC. We can conclude that Playkey plans to develop on a stagnating and even depressed market, which in the long term may negatively affect the company's growth opportunities. However, this can serve as a sign of the current model crisis of the PC video game market and the need for a new one, which Playkey offers in its decision. It makes little sense to look back on the predecessors failures like OnLive, because server capacity has increased since then, bringing the economy of gaming cloud services to a payback level and even profitability.
The demand and relevance of the product for gamers is supported by, on the one hand, a built-in updated game catalog, which includes the most popular AAA projects - this was made possible through the Playkey cooperation with Ubisoft, Bethesda, Capcom, Sega, etc. - and, on the other hand, by users who can remotely run their own games purchased on Steam, provided that they are supported by the service and their subscription distribution is agreed with the developer / publisher .The product has a differentiated tariff plan depending on the speed and quality of user internet connection: the minimum required speed is10 Mbps. At the moment the closest Playkey competitor among the commercial gaming cloud services for PCs is the LiquidSky platform, which has a weaker market position: its 500,000 + users around the world are not comparable to 1,500,000 monthly visits from Playkey users, besides the project itself is at the beta test stage. Thus, we can conclude that Playkey is several steps ahead of its main competitors, as they mostly do not have their own infrastructure, renting clouds from companies like Amazon, which doubles infrastructure costs and worsens the competitors economy.
One of the main team assets is its experience, and in this sense, the project history itself gives us rather an ambiguous food for thought." On the one hand, the fact that the project, not havinh initially "guessed" with its value proposition to the end user in 2015 and having found only 200+ paying users, managed to adjust and within a year increased this indicator by 20+ points, which indicates the team flexibility, its willingness to change in the right direction — taking into account the survey context ,this is a plus. On the other hand, that has happened in a "traditional" in relation to the blockchain sphere already with the existing usecases of game video streaming - here we have a value proposition in the face of serious uncertainty, and it is obvious that investors will not give a second chance. The obvious team advantage is that its CEO has experience in IT management: from B2B (telecom) content-provider (Enaza) with its own gaming portal to a successfully sold business to a large IT group. The only really serious uncertainty factor in the Playkey team is the lack of own specialists with experience in blockchain-development, who are rare in the labour market. The team at this stage is trying to compensate for this gap by taking advice from consultants, as well as by making an independent attempts to understand the nuances of the blockchain-development.
At the current stage, Playkey implements the Iaas model - infrastructure-as-a-service - combining elements of a service with a shareware business model - for example, it is possible to play free of charge some of the" Nestimovskaya "online projects on the platform and of a commercial gaming cloud service with a differentiated tariff scale within the business model framework. "With the introduction of blockchain technology, the product content will remain the same, but the infrastructure decentralization will take place due to the miners involvement , i.e. professional suppliers of the project computing power , who will be able to work with users through a smart contracts system. This measure is designed to improve market coverage by servers, leading to better and more stable video-streaming. However, the main uncertainties associated with the project are hidden here: it is not clear whether the PKT mining (Playkey tocken) will actually be more profitable and less risky than the classical crypto-currencies mining - in particular, because the ecosystem is underdeveloped, the process itself may be too discrete; there can also be problems with coverability - it will have a limit, because the same farms for mining are usually located in quite specific places with the cheapest electricity: for example, in Irkutsk.
ICO is held in 2 stages, the tokens offer is fixed - 100 000 000 PKT - so that as the community's demand increases, their exchange rate will grow." Playkey collects funds for the following purposes: firstly, to integrate the blockchain into its own service. Secondly, to develop a decentralized, efficient, fast and secure P2P streaming solution that will allow the leasers to "lease" their capacities to gamers; Thirdly, to expand the active users base up to10 million people in such regions as USA, EMEA, APAC.The main uncertainties regarding the project financial side are related to the investors interests protection.