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Indorse

The company develops a social network with personal achievements (hobby, professional achievement) with additional functions: - the opportunity to receive a reward in the form of SCR tokens for the generation of new content and for anonymous selective moderation of other people's content. These tokens do not go beyond the platform - advertising on the platform, you can pay for recruiting services using IND tokens, which can be purchased in crowd sale, exchanged for SCR or in the future to buy on the exchange

Rating: 1.4

Official contacts
Location: N/A
Web-resources:   Whitepaper Website
Social networks: N/A
Product source tracking: N/A
Details Description Risks Full analysis Team

Detailed review

Stage of product development
There is no ready-made version of the product


Token description
ICO date
08.08.2017 - 08.09.2017
Token price
N/A
Platform
Etherium
Blockchain
Etherium
Token distribution date
08.08.2017
Consensus method
-
Escrow
-
ICO currencies
ETH
Bounty camping
Total Bounty Budget: 1,000,000 IND Tokens
Markets
N/A
Token functions
SCR The opportunity to receive a reward in the form of SCR tokens for the generation of new content and for anonymous selective moderation of other people's content. These tokens do not go beyond the platform IND Advertising on the platform, it is possible to pay for recruiting services using IND tokens, which can be purchased in crowd sale, exchanged for SCR or in the future to buy on the exchange
Tokens distribution
Supporters (IND Buyers) (35.0%)
Future Usage (40.0%)
Advisors (5.0%)
Founders (8.0%)
Employees (5.0%)
Marketing / Promotion (5.0%)
Bounties (2.0%)
Risks
MARKET

The social networking market has a high entry threshold (the last major entrance required more than 2 billion venture investments) The market is highly consolidated (10 Kurpny companies own 90% of the market) The market is oversaturated with social networks (an unsuccessful SnapChat case)

PRODUCT

The product prototype is not represented Development dynamics can not be tracked using medium or git hub) There is no detailed road map of product development here is no explicit marketing strategy The main value proposition of the social network (remuneration for moderation and content generation) raises great doubts, it is necessary to test the concept There is no public version of the product

BUSINESS MODEL

escrow details are not specified in white paper The company does not provide information on how the payment of the company's expenses will be carried out at the expense of the collected funds and how the process of converting crypto currency into fiat money will be controlled, if necessary There are no mechanisms for monitoring the misuse of funds and guarantees for the investor

FINANCES

Absolutely not clear economy of the given platform. The mechanisms described in wp cause a lot of questions, to which no one source has a response No detailed description of how the company will earn The mechanism for ensuring profitability for the holders of the tokens is not described The team promises the release of the token to the exchange 2 months after ico, but there is no indication of specific arrangements with specific exchanges The Company does not provide any financial forecasts

TEAM

Based on profiles in LinkedIn CEO (David Moskowitz) and CTO (Gaurang Torvekar), one can conclude that there is a small entrepreneurial experience in both. However, the success of introducing a previous business can not be verified. CMO (Avadhoot Kulkarni) has an operational experience in marketing about 4 years, the correspondence of this experience to the tasks of promotion of a new social network is being questioned. The rest of the team corresponds to their qualifications

Full analysis
Market

The social networking market has a high entry threshold: the total number of investments in the leader of the segment of professional social networks was required $ 1.17B of linkedIn investment was required (more than 95% is accounted for by 25 crypto-instruments.) It is also worth noting the high consolidation of the market: 10 corpuscles (FB, Twitter, Instagram and others own more than 90% of the world market, moreover, the market is oversaturated with social networks. As an example, the case SnapChat: a relatively new player SnapChat, despite the venture investment of $ 2,47B inferior in the active audience of Instagram in viewing stories

Product

It is difficult to evaluate in detail the attractiveness of the product, because The prototype product is not represented. The main value proposition of the social network raises great doubts, both from the point of view of the necessity of using block technology technology, and in general the concept of reward for content and the purchase of advertising only for tokens. It is necessary to research and test the platform in the beta version with other forms of promotion (for example, scores) and evaluate the effectiveness of this measure on various indicators of the user's activity. Payment for advertising only tokens will place restrictions on advertisers' access to the site, which in turn will limit the potential revenue stream of the company • There is no public version of the product

Business model

Potentially, the participants of the social network will take a more active part because of the reward (using SCR tokens) in it and generate higher-quality content that will attract even more participants

Finances

Total IND supply: 142,000,000 (aproximetly) IND price: 1 BTC= 12,500 IND, 1ETH = 1000 IND (variables parametres, not fixed). The ICO will start on the 8th of August 2017, and will close on the 8th of September 2017. % of Tokens - Supporters (IND Buyers) 35% % of Tokens - Future Usage 40% % of Tokens - Advisors 5% (time-locked 240 days) % of Tokens - Founders 8% (time-locked 240 days) % of Tokens - Employees 5% (time-locked 240 days) % of Tokens - Marketing / Promotion 5% % of Tokens - Bounties 2%

Team

Based on profiles in LinkedIn CEO (David Moskowitz) and CTO (Gaurang Torvekar), one can conclude that there is a small entrepreneurial experience in both. However, the success of introducing a previous business can not be verified. CMO (Avadhoot Kulkarni) has an operational experience in marketing about 4 years, the correspondence of this experience to the tasks of promotion of a new social network is being questioned. The rest of the team corresponds to their qualifications

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