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HOQU

HOQU is a decentralized affiliate marketing platform combining the performance-marketing model with blockchain technology. The aim of the project is to create a decentralized ecosystem, which will be used to build CPA services, ranging from affiliate programs to affiliate networks and related products. HOQU integrates advertisers, networks and affiliates into a single platform, significantly reducing the financial costs for all market participants.

Rating: 3.0

Official contacts
Location: N/A
Web-resources:   Whitepaper Website
Social networks: N/A
Product source tracking: https://github.com/hoqu-io
Details Description Risks Full analysis Team

Detailed review

Stage of product development
Concept. Release of the decentralized affiliate/advertiser application will be in March 2018.


Token description
ICO date
27.11.2017 - 26.02.2018
Token price
Pre-Sale Dates: 13.11.2017 — 20.11.2017; 1 ETH = 7,000 HQX (bonus included). The bonus is 40% of the price in the main sale.
Bonus 20% for first 13,777,764 HQX.
Bonus 15% for second 13,777,764 HQX.
Bonus 15% for third 13,777,764 HQX.
Platform
Ethereum
Blockchain
Ethereum
Token distribution date
26.02.2018
Consensus method
Escrow
N/A
ICO currencies
ETH , BTC
Bounty camping
2% of total issuance (17,777,760 HQX) will be allocated to the bounty program, which will be distributed as follows: 39% Signature and Avatar campaign. 26% Content creation. 15% Translation and moderation. 20% Social media (https://bounty.hoqu.io - bonus is available if KPI is reached): Including Twitter, Facebook, Medium, Telegram, YouTube, Reddit, Instagram and WeChat.
Markets
N/A
Token functions
HQX token will perform an infrastructural function and is required for transactions between platform members. The rewards for affiliate networks and affiliates will have a fixed price in US dollars as well as a floating price in tokens.
Tokens distribution
Open market (65.0%)
Founders (30.0%)
Ecosystem (1.0%)
Advisors, Bounty, Marketing (4.0%)
Risks
MARKET

There is a number of strong players-leaders on the target market, incl. such players as Tune (Hasoffers), Mediatrust, Affise.

PRODUCT

Currently, there is no product - launch is planning on May 2018. The product development roadmap is devoid of useful information and noted timelines are stretched over a long period of time. There's no competitive landscape analysis in WP.

BUSINESS MODEL

The business model of the project is trivial and quite typical for its sector - it does not provide the company any competitive advantages, it is easily replicable.

FINANCES

The system of huge discounts (Pre-sale bonus is 40% of the price in the main sale) to the base token price creates a risk of premature exit from the investment of a significant part of the investors (especially those who entered the project at the stage of open preliminary sales) and, as a result, the risk of token price collapse. Tune and Mediatrust raised to date (since inception) $34M and $23M correspondingly from big name investors such as Accel. So the potential size of this ICO round ($15M) seems to be too high relative to the size of comparables. The company does not provide any forecasts of its financial activities (estimating revenue, net income and free cash flow for future periods)

TEAM

Bonus Schemes (30% of the tokens.) should Be Linked to KPIs Performance. The founders either lack the experience of developing entrepreneurial projects in the block chain environment or in principle the experience in projects related to block chain and crypto- currencies. It is possible that the current employment in Marketcall will prevent some key employees from fully focusing on working in HOQU.

Full analysis
Market

According to Rakuten Affiliate Network Affiliate Marketing Industry to Grow to $6.8 Billion Over Next Five Years with CAGR 10 percent between 2017 and 2020. According to the manager of the Neo@Ogilvy Singapore affiliate marketing service, William Hammer Jones, the biggest prospects for the development of CPA networks in the Pacific Rim countries are China, Taiwan, Hong Kong, Japan, Korea, and Australia. The reasons are economic growth in these countries in general, and e-commerce in particular. t the same time, high level of interest in these segment already attended by such players as Tune (Hasoffers), Mediatrust, Affise. Tune and Mediatrust raised to date $34M and $23M correspondingly from big name investors such as Accel. All this indicates signs of a high level of competition in the industry.

Product

On the HOQU platform, an advertiser can easily create affiliate offers, and the results of affiliate advertising campaigns will be stored in distributed registries (blockchain). Rewards will be paid through smart contracts that guarantee honesty and transparency of transactions. A smart anti-fraud system developed as part of the advertiser's decentralized application will not allow affiliates to engage in fraudulent activities, and independent, decentralized audit appeal centers will address any emerging, controversial issues. On the HOQU platform, one can use both a web application and a mobile app for iOS and Android.

Business model

Two operation modes are possible on the HOQU platform: Direct interaction between advertisers and affiliates, and collaboration between advertisers and affiliates through interaction with affiliate networks. The HOQU ecosystem involves several key players: Merchant (advertiser); Affiliate (partner); Affiliate Network (partner network); Customer (client). HOQU has significant competitive advantages due to Blockchain:0.5% commission for transactions and the lack of intermediaries make the platform more profitable for advertisers and affiliates. In the HOQU system, user identification is carried out via the Civic, blockchain platform, which successfully addresses the problem of remote identification and can be integrated with other blockchain solutions. With blockchain technology and smart contracts, the reputation control system and CPA system, HOQU completely eliminates opportunity for fraud.

Finances

The total number of issued tokens will be 888,888,000 HQX, and no new tokens will be issued. If the hard cap is not reached by the end of the token sale, then all unsold tokens will expire. Hard Cap: 32,790 ETH or about $16.4M. HOQU also reveals the expense structure of given funds, allocating 19% for the design/development, 10% - for the Team, 17% -for the global expansion, 21% - for the marketing and 15% - for business function.

Team

The project team was formed in Marketcall project (In 2015, the team set up an affiliate network for calling — Marketcall, which works using the performance-marketing model, where an advertiser pays only for results). The team members have many years of experience in PERFORMANCE MARKETING. The team consists of 21 people, with the majority of participants continuing to work in marketcall.ru and is engaged in the project HOQU in parallel.

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