In the last 2-3 years, there have appeared a lot of carsharing operators who have taken over a part of the market in large cities. The company was founded in 2014 and for this time could not take any significant share in the market. In the database of the project at the moment there are only 974 cars distributed to 121 cities.
The website and the application have a primitive architecture and low quality UX design. According to the similar Web service https://darenta.ru/ has an extremely low attendance, at the level of 3 thousand visitors monthly. The project for years of existence (since 2014) has shown the dynamics significantly below the market.
The company points out as a competitive advantage that other services spend their funds or raised funds to purchase new cars in order of expansion. However, the information does not correspond to reality, since the operators of the carsharing use the car leasing scheme. The company business model, by and large, is not unique. A similar one is implemented by a large number of competitors in the market. Monetization is too biased towards paying fees for issuing cards and commissions for transactions. Firstly, it will not be possible to monetize low-activity users at the expense of service fees, and secondly, the need to pay in the beginning can scare off customers.
According to the DCF analysis presented on page 11 WP, the total investment requirement of the project is only 3 million rubles. Data on the company's expenditure forecast does not correspond to the provided Road map of development. Indicators for some of the costs are much higher than those for competitors. In 2017 the company attracted a seed round of investments in the amount of less than $ 20 thousand, which is ten times lower than the average volume of seed rounds (according to PitchBook), which can indirectly speak of low investment attractiveness of the project. Investments were made by the business angel Alexander Rumyantsev in exchange for 10% of the company - that is, the pre-money estimate was about $0,17M. Hard cap of $ 60 million is seems extremely overestimated for projects in the segment due to dynamics of the development of the company since 2014 and the previous volume of investments. Lack information about legal components of the ICO, which further increases the risk of investing.
The project reserves 31% of the tokens for team remuneration. The team does not have participants with successful experience in creating and scaling international business.
In 2016, according to the Navigant Research agency, the international carsharing market was $ 1.1 billion. By 2024, the market will grow to $ 6.5 billion. The annual growth of the domestic auto rental market has recently been 25-30%. The major factors impacting the increase are the number of customers and the expansion of the geography of the activities of car rental companies. The total number of rental cars in Russia currently stands at 1.5-2 thousand, the monthly market volume is $ 2-4 million.
Darenta is a P2P car rental service for owners who rent out their private cars. For the use of the site and the application, the service charges a commission of 20%. The objective value proposition of the service is the ability to rent a car of any class, for any period of time, in a large number of cities. According to the similar Web service https://darenta.ru/ has an extremely low attendance, at the level of 3 thousand visitors monthly. In this case, both the web site and the application have a simple architecture and low quality of UX design.
Darenta implements payment by crypto-currencies, because it believes that due to this, at least at the initial stages, the project will attract the attention of new people who are not familiar with the service. The commission for services will be up to 20% after the ICO. Also, the company will implement franchises as part of the business model. At the same time, the project does not justify the use of blockchain in terms of a positive operational and economic effect.
The number of tokens is strictly limited - 100 000 000 PROD. And, if ICO does not manage to collect the required amount (softcap), unclaimed tokens will be destroyed. 1 ProducToken (PROD) is equivalent to 0.003 ETH (~ $ 1,5). There is a hard cap of 201 951 ETH or $ 95.3M ($472/ETH). At the same time, the team reserves 31% of tokens for remuneration. It should be noted, due to FCFF (p.11 in WP) the total investment requirements of Darenta is only 3 million of rubles.
The team includes a CEO, CTO and 3 marketing specialists at the junior marketing manager level. At the same time, both the experienced CTO and people with experience in developing and scaling the business are absent in the team. Taking into account plans to attract more than $ 60 million, the past experience of the project team, project experience within the company is not enough for development project of this scale.