Darenta is decentralized P2P-carsharing for owners who rent out their private cars with insurance. At the moment almost 1000 cars are registered in the database.
Darenta is decentralized P2P-carsharing for owners who rent out their private cars with insurance. At the moment almost 1000 cars are registered in the database.
Project details
Incorporation status
Available project code
The website https://darenta.ru/ and a mobile application are available.
Token description
ICO date:
15.11.2017 - 31.03.2018
Role of token:
ProducToken (PROD) tokens will be used in calculations for rent and for partners and customers encouragement. Tokens will be used in the discount system. • Clients can rent out their vehicles for tokens; • Renting vehicles with tokens, customers can receive a discount for carsharing commission (up to 50%); • Those who wish, can buy a franchise for tokens if they satisfy all necessary conditions.
Token price:
  • PreICO December 07, 2017, 00:00 - December 31, 2017, 00:00 0.5 USD
  • ICO December 31, 2017, 00:00 - March 31, 2018, 11:59 PM 1 USD
Sum of tokens:
69 000 000 единиц
Maximum cap:
95 000 000
Escrow agent:
Accepted currencies ICO:
Bounty camping:
At the moment Bounty is in the process of forming and clarifying the distribution criteria.
Token distribution date
No data
Token distribution:
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Investment attractiveness
In 2016, according to the Navigant Research agency, the international carsharing market was $ 1.1 billion. By 2024, the market will grow to $ 6.5 billion. The annual growth of the domestic auto rental market has recently been 25-30%. The major factors impacting the increase are the number of customers and the expansion of the geography of the activities of car rental companies. The total number of rental cars in Russia currently stands at 1.5-2 thousand, the monthly market volume is $ 2-4 million.
Darenta is a P2P car rental service for owners who rent out their private cars. For the use of the site and the application, the service charges a commission of 20%. The objective value proposition of the service is the ability to rent a car of any class, for any period of time, in a large number of cities. According to the similar Web service https://darenta.ru/ has an extremely low attendance, at the level of 3 thousand visitors monthly. In this case, both the web site and the application have a simple architecture and low quality of UX design.
The team includes a CEO, CTO and 3 marketing specialists at the junior marketing manager level. At the same time, both the experienced CTO and people with experience in developing and scaling the business are absent in the team. Taking into account plans to attract more than $ 60 million, the past experience of the project team, project experience within the company is not enough for development project of this scale.
Darenta implements payment by crypto-currencies, because it believes that due to this, at least at the initial stages, the project will attract the attention of new people who are not familiar with the service. The commission for services will be up to 20% after the ICO. Also, the company will implement franchises as part of the business model. At the same time, the project does not justify the use of blockchain in terms of a positive operational and economic effect.
The number of tokens is strictly limited - 100 000 000 PROD. And, if ICO does not manage to collect the required amount (softcap), unclaimed tokens will be destroyed. 1 ProducToken (PROD) is equivalent to 0.003 ETH (~ $ 1,5). There is a hard cap of 201 951 ETH or $ 95.3M ($472/ETH). At the same time, the team reserves 31% of tokens for remuneration. It should be noted, due to FCFF (p.11 in WP) the total investment requirements of Darenta is only 3 million of rubles.
Official contants