BitClave
BitClave is a platform based on Ethereum for the direct interaction between business and users without mediators, the system of decentralized search with open current code basing on which the third-party developers can create their own add-ons - applications and services.
BitClave is a platform based on Ethereum for the direct interaction between business and users without mediators, the system of decentralized search with open current code basing on which the third-party developers can create their own add-ons - applications and services.
Project details
Incorporation status
N/A
Available project code
Stage
At the moment the company does not even have MVP. However, in the coming months an alpha version of the platform is being prepared. It will be tested by the first BitClave users and small business partners- about 20-30 companies.
Token description
ICO date:
08.11.2017 - 08.01.2018
Platform:
Ethereum
Role of token:
The BitClave token is a classic CAT-token given to the participants of the ecosystem both users and organizations for valuable for the platform actions. In case of users we mean such activities as disclosure of personal information, the history of search queries, etc., as well as viewing/ responding to advertisements posted by companies on the platform, the acquisition of goods and services. In the case of organizations the performance of smart contracts and the placement of advertising content in the ecosystem are rewarded. Token is not an influence instrument on the adoption of managerial decisions in the organization but it can be attributed to a variety of intra- platform currency despite the fact that official sources like Whitepaper lack information about what the token within the ecosystem can be spend on by the users. This states the project creators, for example, in one of the BitClave Telegram- channel for communicating with audience.
Token price:
During ICO: 0,1USD
  • The first round of presale( July): 0,025USD for a token before softcap, 0,0325USD after softcap.
  • The second round of presale( September): main price 0,07USD for a token, when buying for the amount 5000+USD there was 20% discount => 0,056USD for a token.
Sum of tokens:
2 000 000 000 единиц
Maximum cap:
50 000 000
Blockchain:
Ethereum
Consensus
method:
N/A
Escrow agent:
ico2go.com
Accepted currencies ICO:
BTC , ETH , QTUM
Bounty camping:
The pool of tokens allocated for the bounty- campaign is 0,255% of the aggregate token offer or 5 100 000 units.
Token distribution date
No data
Markets
Currently, BitClave is negotiating with leading websites but specific listing agreements will be reached closer to the end of the ICO as the KYC procedure ends.
Whitelist:
N/A
Token distribution:
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Investment attractiveness
Market
It is possible to talk about the huge amount of potential market size for BitClave.Firstly, the size and the revenue dynamics in the internet ad segment indicates it. According to PWC and OAB report, CAGR from 2003 to 2016 made up 19,3%. The revenue size for the first half of 2016 also increased by 19,1% in comparison with H1. From 2015 till 2016 its size should have made up 50i+ billion USD. Taking into account the fact that the companies beyond Top 25 industry acccording to the statistics account for 16% of the cumulative earnings from the internet advertising. In 2026 BitClave could potentially claim 8+ billion USD. Secondly, the cumulative world expanses on digital marketing till 2017 are forecast on the level of approximately 230 billion USD. К 2020 году, по прогнозам Statista, обещают возрасти до 335,48 млрд. USD, продемонстрировав за данный период 13,5%-й CAGR. According to Statista, the cumulative world expenses are promised to increase by 335,48 billion USD till 2020, demonstrating 13,5% of CAGR for this period. The part of the expenses on digital-marketing from 2015 till 2020 will raised from 42,6% to 53,2%. According to BitClave team opinion this indicates the promising outlook of the chosen company line with the constantly low effectiveness of digital-marketing tools (Bitclave offering potentially more conversion marketing business solution due to more appropriate and informed targeting). According to Net Market Share data there is a popularity growth of mobile search queries in comparison with stationary ones. From 2016 the amount of mobile search queries has been exceeding the amount of the last ones and this gap will increase in the future. Paying attention to this fact the BitClave solution to develop mobile format of the platform in the first place has naturally blended in market trends. Thus, the project could at least count on carving its own niche on the market.
Product
BitClave offers to its users the service giving the opportunity to earn due to revealing the personal information ( the place of living, income, gender, sex, preferences) for the companies based on the platform and also behavioral information which is made up not only of the activity inside the decentralized ecosystem BitClave (BASE – BitClave Active Search Ecosystem) but also beyond its boundaries as well: within another search services, browsers, while you buy something at the supermarket or go to the café or restaurant etc. It is necessary to understand that BitClave is not a browser or a search system but an aggregator of retail supplies/ offers from consolidated companies which designed either in the form of individual applications or in the form of catalogs of goods etc., The whole amount of behavioral, geographical and personal information which had been used without any knowledge of the users from this moment will be kept under their control. Even in case of data monetization the depersonalization of the owner information assets will be guaranteed. The monetization is held in the CAT-token format ( customer activity tokens); Thus, BitClave provides to its customers a kind of discount internet-shop with advanced cash-back system spreading to activities such as advertising click or advertising link following. The assortment of cash-back is limited only by the number partners. The partners in their tern will get an advanced to several levels of analog of advertising network selling targeting advertising to producers on certain indicators and user actions. In fact this analog gives the opportunity to transfer from the indirect/ collateral and low conversion expensive internet marketing to the direct and cheaper marketing solution. What is more, not only the analytical tools embedded into API BitClave will be available but the ability to use personal settings as well.
Team
The BitClave team consists of twenty software engineers as well as a council of consultants which includes experts in information security, payment and block chain technology. There are also specialists in the field of content marketing and product management. A significant number of company employees, including representatives of the management core (Alex Bessonov, Patrick Tague, Emmanuel Owusu) have a serious expertise in the field of information security which is closely related to the project essence and its objectives. The specialists in block chain technology are presented both at the level of team members and external project consultants. There are only thirteen people on the consultants side of the company. Among them are specialists from such areas as strategic planning and management, data confidentiality, risk management, blockchain, etc. Many of the consultants are holders of MBA and/ or PHD degrees in their professional fields. Both of them – Dough Park and Reza Dibadj are legal advisors which can potentially level out legal risks, one of the most serious risks which blockchain start-ups are faced with due to the instability of the legal field surrounding crypto-currencies and blockchain. It is noteworthy that the experience of a significant number of employees does not just correspond to the position held and has the required number of years. Many of them used to work in top international or national companies in their sectors like IBM, Microsoft, Mail.ru, Intel, Adobe, etc. CEO BitClave – Alex Bessonov has significant experience in both management (LG, Microsoft) and public activities which guarantees the company a certain level of contacts and partnerships. It is both about entrepreneurial mentoring and mentoring start-ups in the US accelerator. However, none of the management core members was engaged in the development of similar scale project not only in the field of block chain technology but in principle something similar in terms of pretentiousness. In general no serious risks were identified during the analysis The main team embers and consultants are presented in LinkedIn BitClave is listed as the current workplace everywhere Any third-party projects in management which pulling on a blanket were not found.
Model
The company business model is based on two principles. Firstly, this is an anonymous action registry which is the basis of BitClave infrastructure. It provides decentralized opportunities for crowdsourcing ( we talk about voluntary information provision in return for money) and about the exchange of anonymous data about customers and sellers activities.The register allows you to analyze the customer activities through the various sources: mobile apps, internet websites. The activity on third-party websites is revealed by the user manually through the authorization mechanism in case it is supported by the website. This activity implies a fee for both the user and the website and users can dispose of this information. You can also enter information about yourself through personal data. An additional source of data is the search history in BASE as well as the history of customer’s interaction with the seller. Any member of the ecosystem can dispose the value of this data if it was not encrypted or hidden by the user in a different way. The value of this information asset is extracted in the form of CAT-tokens in the manner specified in the smart-contract. The second element of business model is the token exchange algorithm which has been partially described above created to stimulate and reward platform stakeholders. Thus, partner enterprises receive tokens for data entry into the anonymous registry. It means entering in the ecosystem something like ad content or retail trade proposal. They also receive tokens for the execution of smart contracts with other ecosystem participants that’s is for the transaction conclusions or/ and intersection with users through marketing channels: following the link, etc. The users, in their turn, are rewarded for any activities related to the disclosure of personal data and/ or response to the organization promotional offers which does not necessarily entail consequences in the form of sale-purchase transaction.
Finance
The hard cap of the funds attracted during the ICO set by BitClave is made up 50 million of USD. In case of the fund-raising campaign failure the minimum needed soft cap is not revealed to the investors as well as the repayment mechanism. BitClave is already safe from this perspective because of the warming up interest to the project in the criptosociety in the right way which has resulted in / run to- привело к 16,5 million of USD so the soft cap was reached during the presale round in July. The token supply is fixed at the level of 2 billion taken with overloaded white-list of ICO participation bid and hard token integration to the reward scheme of personal data and user activity within the platform (like the relevant review of the ad messege of the company you are interested in). This creates short and long-term factors of the stable supply growth of the developing token community project and as a result its currency value which is going to provides its investment appeal. The company policy to artificially reduce the token reward with the growth of the community will also work for it. BitClave also reveals the expense structure of given funds, allocating 38% for the design/development, 37% - for the community ( which means the subsidies for future partners who will form this community), 8% - for the unforeseen circumstances, 7% -for the administration, 5% - for the consultants and 5% - for the legal charges.